WHY IS IT UNFASHIONABLE TO BE INTOLERANT NOWADAYS

TOLERANCE - GLOBAL CHANGE OR FASHION STATEMENT

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Tolerance and the civilized world cannot exist separately anymore. And those who don’t want to change their views and values will not be able to keep up with the times. First, let’s figure out what does the word “tolerance” means. Tolerance is the ability to understand and accept something or someone different from your own. It is to understand and accept but not to avoid and criticize.

Black and white borders are erasing and more and more grey shades appearing, which also correspond to the term “OK”. Tolerance for appearance, national identity, and sexual orientation is the most key topic for the last couple of years. This is the “fault” of various social communities and movements, for example - feminism, body-positive, LGBT, and many others. The new trend has been highly supported by many bloggers, activists, and influencers. We are sure that a very high percentage of them stand for world peace and equal rights for all people on earth. But here is the other side of the coin, in recent times the society has sometimes even more power than bloggers and influencers. So, for one mistaken or misunderstood statement that contravenes the concept of the word “tolerance”, a blogger can lose everything, starting from the respect and followers and finishing up with deals and other sources of income. Therefore, someone must be silent and not express their point of view.

In the modern and progressive world, it is unfashionable to be intolerant. And fashion dictates the new set of rules. Today, almost every Fashion house participates in social life to some extent and supports different social movements, not to mention the fact, that you can see a plus-size or dark skin model during almost every fashion show.



Maria Grazia Chiuri, the creative director of Christian Dior, supports the feminist movement and demonstrates her tremendous support during the shows, campaigns, and in her newest collections. 



Gucci Fashion House regularly shoots elder models and models with extraordinary appearances in their advertising campaigns. According to the creative director of Gucci Alessandro Michele, beauty can be different, and it should not fit into any boundaries. 



In August of 2020, Off-White launched the «I Support Young Black Businesses» program, which raises funds every quarter of the year to support organizations, that Virgil Abloh and his team selected. Also, Off-White has launched a paid internship in Milan for black young people who want to make a career in the fashion industry. 



Christopher Paul Bailey, the ex-president, and chief creative officer of Burberry, dedicated to the LGBT community one of his collections for Burberry. And he said one of his most memorable statements: «There has never been a more important time to say that in our diversity lies our strength and our creativity». 



These are just some examples of tolerance in the High fashion world. Tolerance is the way to true progress and most likely that the need for tolerance will only become more. It’s obvious, that not everyone understands and accepts the new “trend”. But no one can argue with the fact that we are all different and everybody have the right to live a happy life. Haven’t they?