RITTER SPORT MOVES TO PAPER PACKAGING

ENVIRONMENTAL APPROACH OR SUCCESSFUL MARKETING TRICK?

ritter-sport

Not surprisingly, after all of the environmental disasters that have occurred in recent years, attention to conscious  consumption has increased dramatically. There are many factors that have a detrimental effect on the ecosystem. One of them: the production and consumption of plastic on a massive scale. We have already talked about the dangers of non-recyclable plastic, the garbage islands in the ocean and the struggle of world brands for the preservation of the ocean in earlier materials. The fact that large brands and manufacturers began to promote conscious consumption and made some changes to their own production simply cannot but rejoice.

Fashion brands increasingly present recycled materials, airlines offer more environmentally friendly flights with less carbon emissions, and large manufacturers are switching to more environmentally friendly types of packaging. So, the world's largest German chocolate manufacturer Ritter Sport began to produce the famous square chocolate bars in paper packaging. Well, in test mode so far. About 500 copies of the new tiles have already been produced in Germany. The level of demand will affect the further decision of Ritter Sport, but netizens took the new idea very positively.