Founded in 1987, the French Fashion House Hermès never ceases to delight its customers. Unsurpassed style, adherence to traditions and the highest craftsmanship every year only strengthen the position of Hermès in the world of fashion. The fashion house is also actively developing its perfumery and cosmetic lines. In April 2018, Axel Dumas, the CEO of Hermès, announced his intention to launch the first makeup collection. And so, keeping a promise, the brand launches the Beauté Hermès makeuo line. Hermès debuts with Rouge Hermès lipstick collection, which includes 24 shades. Leather products of the Fashion House became references to the textures: now the lineup includes lipsticks with matte and satin textures.

Reasonable consumption advocates will surely be pleased with reusable cases, the special mechanism of which provides the ability to replace the lipstick shaft. The creators also minimized the amount of plastic in the package and used recycled cardboard for the outer box. In the future, the cosmetic line of Hermès will expand, and not only by the new lipstick shades (they will be released every season, some will be limited). Hermès plan to produce decorative cosmetics for the face, eyes, as well as skin care products. The new Rouge Hermès lipsticks are presented in the brand's stores in GUM and Stoleshnikov Lane, as well as in the corner at TsUM. Price of lipsticks: RUB 4770 to RUB 5110. A replacement core can be purchased for RUB 3000.