The new fragrance Heures d'Absence, which will be included in the Louis Vuitton perfume collection, is named after the original Louis Vuitton perfume, released in 1927. In the midst of the “roaring twenties,” Louis Vuitton House in a creative outburst presents his first Heures d'Absence perfume, which was named after the country house acquired by the Vuitton family in the Seine and Marne region in France. The aroma incorporated the spirit of the era, and the bottle design reflected the new modes of transport that appeared in that period. Inspiring the idea of travel, of disappearance, the name of the perfume could hardly have sunk into oblivion: it was destined to be reborn almost a century later, although the original formula had long been lost.

Today, Louis Vuitton House master perfumer Jacques Cavalier-Beltrud re-invented Heures d'Absence, interpreting his fabulous name as an ode to the flowers from Grasse, which he loves - allegorical figures of joy, love and change. The new composition is a grandiose, refined bouquet in a modern style: an exciting whirlwind of jasmine from Grasse, sambac jasmine from China, May rose and mimosa from Tanneron. The fragrance carries the promise of unlimited renewal, like a clock on an eternal dial. Heures d'Absence joins ten other women fragrances: Coeur Battant, Rose des Vents, Turbulences, Dans La Peau, Attrapes-Reves, Apogee, Contre Moi, Matiere Noire, Mille Feux and Le Jour Se Leve.