A UNIQUE MIR POP-UP FAIR EXHIBITION TAKES PLACE IN MOSCOW

From February 13 to February 16, 2020 in Moscow, in the Tishinka mall (Tishinskaya Square, 1), a unique exhibition MIR POP-UP FAIR will be held, which will bring together the best creative projects of independent Russian brands producing pret- a-porter de luxe, accessories, cosmetics and perfume, home decor. These are truly talented designers of clothes and interiors, specialists in the field of cosmetics and perfumes. They may be not as well known to a wide circle, but professional stylists and decorators, fashion and beauty editors are well aware of them: all those who, by virtue of their profession, are constantly in search of everything new, modern and interesting - “the very-most”.

Most of them do not have investors ready to invest large amounts in their promotion, but they have their own circle of customers, and it is constantly expanding thanks to publications in well-known glossy and online publications and word of mouth. This is the same alternative to Western brands, including those operating in the pret-a-porter de luxe niche, which our market has been missing for so long and that we have been waiting for for a long time. Those who shape tomorrow's trends. At the exhibition and sale, such brands as Never Enough, Mi-Mi Moscow, ElenaBbocharova, FurAmazing, Elena Souprun, Turban, Oksana Yarmolnik and others will be presented. They will also be joined by Russian collectors of antique and vintage jewelry, which will present rare works by leading European and American brands. An important detail: The MIR POP-UP FAIR space will be organized as part of the Year of Folk Art at the site of the Tyubeteyka International Cultural Festival and will not only open new names for visitors, but will also provide an opportunity to immediately collect an actual look from clothes and accessories different brands on site. MIR POP-UP FAIR will gather under one roof brands that rarely intersect with each other in real space.

MIR POP-UP FAIR Instagram account @pop_up_magazin_official