CHARUEL is a Russian brand with its own production and perfect cut
CHARUEL is a Russian brand with its own production of perfect cut and a wide range of shoes and bags.
One of the trends of 2024 is the Old Money style, which includes a classic cut, noble shades, simplicity and elegance, as well as high quality materials. All these are the fundamental principles of the CHARUEL brand.
The brand was founded in 1998 and during this time has opened 3 own production facilities and more than 50 stores. Every year, 700 products are under development and 1,500 employees are involved.
"Creating images to make you feel exceptional" is CHARUEL's mission.
The combination of premium quality fabrics and accessories, complex patterns and a high level of execution form the brand level between the middle and premium segment.
Due to the withdrawal of foreign brands from the Russian market, many ways of development have opened up for the brand. CHARUEL is actively increasing production, expanding the model range, creating new collections and gaining more and more fans.
Mainly natural materials are used in production: wool, viscose, silk, cotton, cashmere, linen. Down jackets are created using a high-tech membrane and a patented filler from the French company Dupont.
The postulates of the basic concept of CHARUEL are comfort, quality, status, relevance and nobility.
Unlike many Russian brands that produce the same basic models, CHARUEL combines minimalism with the latest fashion trends in its products, allowing everyone to seamlessly combine the main wardrobe with seasonal trends.
CHARUEL designers have been developing the perfect cut of pantsuits for more than 20 years, creating a unique base of many models for everyday life and business events.
The brand's shoes are made of genuine leather in Italian and Portuguese factories. Shoe makers have developed the most versatile shoe that suits most of the brand's customers. The main assortment consists of basic shoe models, which, thanks to their versatility and high quality, will last the owner for more than one year.
Together with the Italian brand Christian Villa, CHARUEL has released a collection of bags of 7 models to complete the perfect images.
CHARUEL is a brand with a Russian soul, French and Italian technologies, premium quality and love for its customers.
