BVLGARI ALLEGRA FRAGRANCE COLLECTION FIRST NIGHT IN TSUM

DARYA KLYUKINA, NADIA SYSOEVA, ANNA RUSSKA AND OTHERS ACTED AS FRAGRANCE CO-AUTHORS

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BVLGARI invited friends, influencers and journalists to celebrate Bvlgari Allegra collection first night in TSUM. The innovative concept allows to create your own personal fragrance in collaboration with the perfumers of the Roman house. Many discoveries were expected in the new Bvlgari corner and in the BURO restaurant. TSUM guests, including Daria Veledeeva, Maria Yankovskaya, Anna Alexandrova, Yasmina Muratovich, Anna Russka, Polina Askeri, Laura Dzhugelia, Nadia Sysoeva, Angelika Timanina, Maria Melnikova, Daria Klyukina, Maria Pogrebnyak, Natalia Yashchuk and others.

The innovation of Allegra is embodied by 5 exciting perfumes and 5 Magnifying essences to create your own perfume compositions to express yourself uniquely and boldly - in the spirit of Bvlgari. The collection is filled with the cheerfulness of Italy. The citrus aroma of Riva Solare takes you to the Italian Riviera — to the azure sea sparkling under the friendly sun. The rose-scented Fiore D'amore envelops you in anticipation of long-awaited romantic adventures in the Italian spirit. Powdery-floral Dolce Ecstasy with a creamy hint of dessert beckons with the sweets of an Italian pastry shop. Liqueur-floral Rock N ' Rome intoxicates with views of the Eternal City at sunset. And the chypre Fantasia Veneta gives you a ticket to the famous Venetian Carnival.

Natalia Osmann vividly told the guests about these five wonderful emotional associations with traveling in Italy. A friend of Bvlgari and a connoisseur of Apennine traditions invited you to plunge into the atmosphere of your favorite country, and also to experience an amazing experience with five Magnifying essences, designed to blend seamlessly with the aromas of Allegra: Magnifying Musk (Brightness with musk), Magnifying Bergamot (Brightness with bergamot), Magnifying Rose (Brightness with rose), Magnifying Vanilla (Brightness with vanilla) and Magnifying Patchouli (Brightness with patchouli). Like the author's topping on ice cream, the Magnifying drop enhances or transforms the vibes of the perfume water, giving a characteristic Italian touch of Molto.