THE PATH OF VIRGIL ABLOH: FROM KANYE WEST'S CONSULTANT TO LOUIS VUITTON


Virgil Abloh is a talented designer, artist, architect, founder of the Off-White brand, and head of the Louis Vuitton men's line. Abloh became a very significant figure in the fashion world, but his path to fame was not fast – starting with an internship at Fendi, a young promising guy who went step by step to his goal. Virgil Abloh was born in 1980 in the United States — in the city of Rockford, Illinois. His creative career began at the Faculty of Civil Engineering, followed by training at the Institute of Illinois, where the future designer received a master's degree in architecture. After graduating from the university, Virgil Abloh worked for several years as an architect in one of the specialized American companies. A very exemplary young man, isn't he?

Diligently studying architecture, he still gained fame as a DJ. In 2002, Virgil was noticed by Kanye West, with whom the future designer began working as a creative consultant. After more than six years, Virgil Abloh and Kanye West, who had become friends, decided to work for the Fashion House Fendi. It's hard to believe, but the world-famous Abloh and West carried coffee and sorted through documents like ordinary interns.



However, the enthusiasm and diligence paid off in full. Michael Burke, the CEO of Fendi at that time, was interested in Virgil. "I paid them $ 500 a month," he says in an interview with the New York Times. – And I was impressed with how they broke through, how they created a completely new vibe in the studio." So, the way into the world of the fashion industry for Virgil began. In 2009, Virgil opened an art gallery RSVP Gallery, and a men's clothing store in Chicago. In the same year, Virgil Abloh joined Kanye West's team as creative director, where he worked on the show and was engaged in concert merchandising.

In 2012, Virgil Abloh went into free-swimming and launched his first brand — Pyrex Vision. The brand's debut collection consisted of Ralph Lauren shirts with author's Abloh prints. Things quickly sold out even though the collection was not made by the brand.

A year later, in 2013, the designer decided to go further, closing Pyrex Vision and launching a brand of men's and women's clothing Off-White. Here, Virgil Abloh was no longer limited to prints on shirts bought in stores of other brands and began to create luxury streetwear of his design from scratch. Then his main design techniques appeared – large inscriptions and quotation marks, protective tape, a cross logo, and plastic tags. In 2015, his collection debuted at Paris Fashion Week. During the same period, the designer became a finalist of the prestigious LVMH Prize. The iconic Off-White items were loved by the main influencers of our time, including Jay-Z, Beyonce, and Rihanna.


Today, the Off-White brand is wildly popular. In addition to seasonal collections, Virgil Abloh often pleases the public with all sorts of collaborations, including collaborations with Baccarat, Nike, artist Jenny Holzer, Moncler, Burton, Jimmy Choo, Ikea, and many brands. With the appointment of the head of the Louis Vuitton men's line, a new stage has begun in the work of Virgil Abloh. The debut collection for the brand broke and set record sales figures.

Virgil Abloh managed to create a new style of the Louis Vuitton men's line, which was loved by all fans of the brand. Virgil creates not only stunning collections but also spectacular shows, performances, leads an active social life. In 2020, Abloh founded a scholarship fund called "The Virgil Abloh" Post-Modern "Scholarship Fund". It is intended for "students with academic prospects of African-American or African descent".